What is IndexNow?

IndexNow is an easy way for websites owners to instantly inform search engines about the latest content changes on their website. In its simplest form, IndexNow is a simple ping so that search engines know that a URL and its content has been added, updated or deleted, allowing search engines to quickly reflect this change in their search results.

Without IndexNow, it can take days to weeks for search engines to discover that the content has changed, as search engines don’t crawl every URL often. With IndexNow, search engines know immediately the ‘URLs that have changed, helping them prioritise crawl for these URLs and thereby limiting organic crawling to discover new content’.

IndexNow is offered under the terms of the Attribution-ShareAlike Creative Commons License and has support from Microsoft Bing, Yandex.